Official YouTube Blog for Latest YouTube News & Insights

Following public outrage over the unprecedented amount of unskippable ads, YouTube "ended" the experiment on September 19 of the same year. In 2020, Roku removed the YouTube TV app from its streaming store after the two companies were unable to reach an agreement. In response to EU officials requesting that such services reduce bandwidth to make sure medical entities had sufficient bandwidth to share information, YouTube and Netflix said they would reduce streaming quality for at least thirty days as to cut bandwidth use of their services by 25% to comply with the EU's request. In 2013, YouTube launched a pilot program for content providers to offer premium, subscription-based channels. Through this period, YouTube tried several new ways to generate revenue beyond advertisements. In April 2010, Lady Gaga's "Bad Romance" became the most-viewed video, becoming the first video to reach 200 million views on May 9, 2010.

Roblox Studio and game design

Some YouTube videos have themselves had a direct effect on world events, such as Innocence of Muslims (2012) which spurred protests and related anti-American violence internationally. President Obama held a meeting at the White House with leading YouTube content creators not only to promote awareness of Obamacare but more generally to develop ways for government to better connect with the "YouTube Generation". YouTube has enabled people to more directly engage with government, such as in the CNN/YouTube presidential debates (2007) in which ordinary people submitted questions to U.S. presidential candidates via YouTube video, with a techPresident co-founder saying that Internet video was changing the political landscape. In cases where the entire site is banned due to one particular video, YouTube will often agree to remove or limit access to that video in order to restore service.

YouTube Kids

A version of Roblox for Xbox One was announced in September 2015 and released on November 20. After completing development on the iOS version, Roblox began looking into releasing a version for Android devices, as well as video game consoles. Its profits also continued to increase, with the platform's profit that year up 75% from 2010; in June 2011, the company held a fundraiser that raised over $4 million. In mid-2006, the first two employees that were not Cassel or Baszucki were hired to work on the platform's other features. Prior to the creation of the platform, both Baszucki and Cassel worked for Knowledge Revolution, a company that specialized in creating educational and physics simulation software.

Copyright issues

From December 2025 to January 2026, mandatory age verification to communicate on the platform in any capacity will be rolled out. Voice chat was then followed by facial animations based on the real-world motion tracking of the players face, which was announced in 2022 and released in 2023. In 2023, Roblox released public beta versions of the platform for Quest 2 and Meta Quest Pro on July 27, with full versions released in September. Throughout 2021, Roblox averaged 45.5 million daily active users, a 40% increase from the end of 2020. The growth of Roblox, both as a platform and as a company, continued into 2021 and the following years.

• In September 2020, YouTube announced that it would be launching a beta version of a new platform of 15-second videos, similar to TikTok, called YouTube Shorts.
• YouTube’s owner Google announced in November 2015 that they would help cover the legal cost in select cases where they believe fair use defenses apply.
• Additionally, to compete with TikTok and Instagram Reels, YouTube released YouTube Shorts, a short-form video platform.
• Starting in June 2024, Google Chrome announced that it would be replacing Manifest V2 in favor of Manifest V3, effectively killing support for most ad-blockers.
• Should the uploader want to monetize the video again, they may remove the disputed audio in the “Video Manager”.
• YouTube does not view videos before they are posted online, and it is left to copyright holders to issue a DMCA takedown notice pursuant to the terms of the Online Copyright Infringement Liability Limitation Act.

The next year, the site celebrated its "100th anniversary" with a range of sepia-toned silent, early 1900s-style films, including a parody of Keyboard Cat. Kremlin spokesperson Dmitry Peskov labeled the court decision as "symbolic" and warned Google that it "should not be restricting the actions of our broadcasters on its platform." State news agency TASS reported that Google is allowed to return to the Russian market only if it complies with the court's decision. YouTube expanded the removal of Russian content from its site to include channels described as 'pro-Russian'. Russia threatened to ban YouTube after the platform deleted two German RT channels in September 2021.
This blast from the past stands out on YouTube's 2025 annual list of trending videos, songs, creators and cultural moments released on Tuesday – a list otherwise dominated by tracks from the hit animated movie KPop Demon Hunters and MrBeast, who has has now appeared on YouTube's year-end top content creator lists for six consecutive years. Investigative journalism YouTube channel People Make Games accused the platform of "exploiting" younger game developers by promising them large amounts of money from creating games, only to apply high revenue cuts and leaving creators with little to no income. Features that were introduced around this time included Developer Events, a service that would allow creators to create and manage in-game events, and allow users to easily discover these events.

Also trending on YouTube

• Since April 2016, videos continue to be monetized while the dispute is in progress, and the money goes to whoever won the dispute.
• From Q to Q3 2024, YouTube’s combined revenue from advertising and subscriptions exceeded $50 billion.
• Additionally, in 2019, Roblox released Roblox Premium, which replaced its previous Builders Club memberships.
• It was at this time that YouTube adopted the slogan “Broadcast Yourself”.The company experienced rapid growth.
• It offers advertising-free streaming, access to original programming, and background and offline video playback on mobile devices.
• Karim said the inspiration for YouTube came from the Super Bowl XXXVIII halftime show controversy when Janet Jackson’s breast was briefly exposed by Justin Timberlake during the halftime show.

According to the company, their monthly player base includes half of all American children under the age of 16. As of February 2025, the platform has reported an average of 85.3 million daily active users. On March 20, 2019, Nintendo announced on Twitter that the company will end the Creators program. In 2010, it was reported that nearly a third of the videos with advertisements were uploaded without permission of the copyright holders.
The vast majority of videos on YouTube are free to view and supported by advertising. In May 2018, after London Metropolitan Police claimed that drill music videos glamorizing violence gave rise to gang violence, YouTube deleted 30 videos. It also found more "mainstream-adjacent Conservative creators" gaining over alt-right and extremist videos by 2020. Journalist Virginia Heffernan stated in The New York Times that such videos have "surprising implications" for the dissemination of culture and even the future of classical music. Whereas YouTube's inherent ability to allow presidents to directly connect with average citizens was noted, the YouTube content creators' new media savvy was perceived necessary to better cope with the website's distracting content and fickle audience. Concurrently, old media celebrities moved into the website at the invitation of a YouTube management that witnessed early content creators accruing substantial followings and perceived audience sizes potentially larger than that attainable by television.
YouTube had $29.2 billion ads revenue in 2022, up by $398 million from the prior year. According to Google, YouTube had made US$15.1 billion in ad revenue in 2019, in contrast to US$8.1 billion in 2017 and US$11.1 billion in 2018. Google first published exact revenue numbers for YouTube in February 2020 as part of Alphabet's 2019 financial report. Prior to 2020, Google did not provide detailed figures for YouTube's running costs, and YouTube's revenues in 2007 were noted as "not material" in a regulatory filing. The Legion of Extraordinary Dancers and the YouTube Symphony Orchestra selected their membership based on individual video performances. Senate introduced a resolution condemning Joseph Kony 16 days after the "Kony 2012" video was posted to YouTube, with resolution co-sponsor Senator Lindsey Graham remarking that the video "will do more to lead to (Kony's) demise than all other action combined."
Around this time, Baszucki came up with the idea of a physics sandbox with creation tools and a social networking aspect. After Knowledge Revolution was acquired by MSC Software, the two left the company and Baszucki began investing in earlier social media sites like Friendster. Players are able to add other users wettzo casino review as friends (officially known as "connections" since 2025). Roblox allows players to communicate with each other in a variety of ways, such as through in-game chat and direct messaging.

On July 30, 2025, amid the implementation of the Online Safety Act 2023 in the United Kingdom, Google announced that it would begin to enforce "age assurance" policies for selected users in the United States as a trial. In December 2024, YouTube introduced new guidelines prohibiting videos with clickbait titles to enhance content quality and combat misinformation. As of December 2024update the Playables catalog has over 130 games in various genres, including trivia, action and sports.

YouTube Official Blog

In 2014, YouTube announced that it was responsible for the creation of all viral video trends, and revealed previews of upcoming trends, such as "Clocking", "Kissing Dad", and "Glub Glub Water Dance". A video of two presenters announcing the nominated videos streamed live for 12 hours. In 2013, YouTube teamed up with satirical newspaper company The Onion to claim in an uploaded video that the video-sharing website was launched as a contest which had finally come to an end, and would shut down for ten years before being re-launched in 2023, featuring only the winning video.